Ways You Should Take Your Blog Seriously

Kevin Gardner
3 min readJan 18, 2018

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Passionate bloggers provide the internet with engaging content. Bloggers often write about the things they enjoy the most. Those who share such interests may become frequent readers of a blog. As the number of readers grows, the notoriety of the blogger increases. A popular blog could become a strong revenue generator. Significant traffic and readership can turn a blog into a significant moneymaker.

For that reason and more, bloggers should take their work seriously. Amazingly, not every blogger considers his or her work on a blog to be all that important. So, the attitude towards the blog lacks the necessary seriousness in order to be successful. Don’t fall into this trap.

A Blog is a Business

While a blog might not be a brick-and-mortar small business, a blog comes with the potential for generating income. In addition to the advertising revenue a solid blog may generate, a blogger could find him/herself fielding offers for freelance work. Writing about salesforce alternatives / salesforce alternative might lead to a blogger being deemed an expert. Who wouldn’t want to hire an expert to write about a particular topic?

Looking at a blog as a hobby may be the wrong attitude to take. Always look at the blog as a business. Doing so increases the likelihood the blog becomes a success.

Put in the Right Effort

People get busy. They can’t always contribute new content to their blogs. Not being able to blog with total consistency is understandable. Neglecting the blog, however, would be unforgivable. Consistently adding content to the blog gives audiences a reason to come back. A serious blogger won’t allow a blog to go weeks and weeks without adding a new entry.

The blog entries should also reflect the professional nature of the blogger. That doesn’t mean the blog entries must be somber in tone. Rather, “professional” in this context means well-crafted and properly edited. The blog entries must be original and interesting. Readers and advertisers may be impressed with blogs that embrace such attributes.

Other responsibilities outside of writing and editing come into play when hoping to be taken seriously as a top blogger. Here are a few additional things to consider:

Use a Professional Hosting Platform

Publishing on a free blog site might be fine when starting out and building up an audience. As the blog starts to grow in popularity, migrating the blog to a paid hosting platform could prove to be a wise move. Bloggers who work on paid hosting sites frequently appear more professional than ones solely working on free sites. Paying for a professional hosting platform further displays a commitment to success on the part of the blogger. Perhaps paying for a hosted blog might even lead to the blogger writing more consistently.

Enhance the Look of the Blog

Design and layout count for a lot. A dull-looking blog that relies on a generic template comes off as boring. A blogger may find success proves elusive when visitors find the blog platform to be boring. A blog with an awesome, original design allows the blog to stand out as something special. Those who want to be noticed must not dismiss the value of a well-designed blog.

Invest Effort into Driving Traffic

Success relies heavily on the amount of traffic driven to a website. Greater traffic means more readers which, in turn, helps with both popularity and revenue. And yes, blogs with a significant amount of traffic become ones people see as a great success. How could a blog with tremendous amounts of traffic not be considered successful?

SEO work, social media marketing, and offline marketing may support increased traffic. Outsourcing this type of promotional work may be necessary, but the monetary investment may be worth it.

Receiving Acclaim

Bloggers surely wish to receive acclaim for their work. Success often goes hand-in-hand with acclaim. Performing the necessary work to create a successful blog isn’t easy. Those willing to put the right effort into their blog may be rewarded with great acclaim and success.

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Kevin Gardner
Kevin Gardner

Written by Kevin Gardner

Kevin Gardner graduated with a BS in Computer Science and an MBA from UCLA. He works as a business consultant for InnovateBTS

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