How to Start an Automated Email Marketing Campaign

If you ever wondered what is marketing automation, just take a look at the emails in your inbox from websites around the world. Companies can set up, track, and schedule emails to build a brand and community with customers. Technology advances mean that people can customize their communications to people’s age demographic, interests, buying habits and more. Understanding how to build a successful automated email marketing campaign means taking the time to know which technology exists, how to build the best content and create clear goals for the campaign. The following are some tips for how to get noticed in everyone’s inbox and create sales from these communications.

Know the Technology Available

There is a host of technology available to make automated email marketing campaigns happen. However, different systems cost different amounts and have different features. If someone wants a simple way to maintain their email system, then it may make sense to invest in the classic Mail Chimp href=”https://mailchimp.com/” /”></a>. software. However, if people want additional data on buyers’ preferences, backgrounds and sales history, then it may make sense to invest in Infusionsoft .

Regular Communication

Out of sight and out of mind is very real in the business world. To build and maintain a brand, you need to have regular communication with customers. The latest technology has autoresponder options and ways to develop a great calendar of content. Entrepreneur recommends that people set up at least six days and times where emails are sent to people.

Content Should Be Relevant and Genuine

No one wants emails where a company is selling, selling, and selling. Lifewire reports that over 205 billion emails are sent and received on a daily basis. It can be hard to be noticed. However, communications that are too salesy can seem desperate and means that customers will delete the email without fully reading it. Instead, the best emails are short, fun, and concise. Information should come first and should be delivered in a fun way. For example, companies like sending heartfelt stories or testimonials or holiday cheer communications with humorous or inspiring This is more likely to be noticed than an email shouting about buying the latest product or service.

Know the Goal of the Marketing Campaign

Companies should know the goal of a marketing email. For example, is it to maintain a customer base, draw people to a website or inspire the sale of a specific item? Any communication that is too long or unfocused will lose the attention of consumers. There are different types of newsletters. For example, some websites send monthly newsletters, others share deals and discounts, and others are focused on news or sharing affiliate links and information.

Design Matters in Marketing

Emails need to have a clear design to make them user-friendly. No one wants to see long paragraphs of information. Using photos breaks up text and catches the eye. It is best to write in short sentences that are to the point. Blank space gives consumers time to process what they have read. Links should be easy to identify so that people can respond to information too. Companies should remind themselves that emails build a brand. Taking the time to make them attractive, easy to read and memorable matters.

Consider Consumers Habits and Experiment

Before starting an email campaign, consider consumers’ habits. For example, what kinds of information do people want to read. Next, it is time to test drive different campaigns by sending two types of emails to consumers. Each can use different subject lines and slightly different focuses to see which has a better rate of response. Trial and error help companies build successful marketing campaigns.

By using technology to schedule emails, automated marketing campaigns are easier than ever to begin. Take some time to develop relevant content and design it so it is easy to read. Focused campaigns will get the eye of consumers around the world and various systems make it easy to respond quickly.